One of the most popular social media giants in the world, is planning on streaming videos 24/7, this was according to the company’s COO and CFO Anthony Noto.
This was said ahead of its Q1 earnings call this week and according to what he said, it would make it easier for people to tune into what people are talking about.
There isn’t yet a set timeline for the rollout of its ‘ambient video’ programming; Twitter COO and CFO Anthony Noto told BuzzFeed News:
We will definitely have 24/7 (video) content on Twitter. Our goal is to be a dependable place so that when you want to see what’s happening, you think of going to Twitter.
The idea behind always-on video is that it’ll give Twitter many more chances to sell valuable 15- and 30-second unskippable video ads.
Noto hasn’t said which shows are coming or when, but the company will cover sports, news, and entertainment programming.
Please note that, Twitter’s 24/7 plans currently seem to focus only on US-based content; it’ll be interesting to see if the program expands to accommodate users from other countries where the service counts large audiences, including the UK, Canada, Australia, Brazil and Germany.