One of the best world’s leading internet entertainment services in over 190 countries, Netflix is looking forward to sending emails and notifications to people to cancel their subscriptions.
It is publicly known that once you’ve subscribed and activated Netflix, entered your MasterCard details, the paid video-streaming service starts automated debits from your MasterCard every month.
Netflix keeps on charging your card until you take a bold step to go into their account and manually request to cancel their subscriptions.
But the company with 158 million paid memberships want to start making it easy for its customers to cancel their subscription. It is going to be a new automated prompt notification.
The company with 158 million paid memberships will start seeing emails and in-app notifications this week, and if they fail to confirm the prompts of their active subscription, Netflix will automatically cancel their subscription.
After a lengthy period of inactivity, Netflix will begin asking its members if they want to continue paying. This will make it easier for people to cancel their service with a new automated prompt.
The company started sending out the notifications on May 18th, to subscribers who haven’t used the service in two years to let them know they can either keep their membership or have it canceled upon the next billing cycle.
It doesn’t include those that continuously make use of the video streaming service regularly, as its states only total less than half of 1 percent or a few hundred thousand customers. The cancelations will begin on June 1st.
It is also important to note the fact that canceling your Netflix account doesn’t mean that your account will be fully wiped off their database, anyone who cancels their account can still rejoin within 10 months will still have their favorites, profiles, viewing preferences and account details just as they left them.
On their blog post, Eddy Wu, director of product innovation said “So we’re asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership. And we’ll do the same for anyone who has stopped watching for more than two years. Members will start seeing these emails or in-app notifications this week. If they don’t confirm that they want to keep subscribing, we’ll automatically cancel their subscription. If anyone changes their mind later, it’s really easy to restart Netflix. These inactive accounts represent less than half of one percent of our overall member base, only a few hundred thousand, and are already factored into our financial guidance.”