The photo and video-sharing social networking service, Instagram officially launches a Subscription service to help creators earn monthly. With the new subscription service, creators will likely make extra income following the new service.
The Instagram subscription service is totally inspired Facebook subscription model, which was launched back in 2020. On Facebook post announcement, Mark Zuckerberg, CEO of Meta, which owns Instagram said:
I’m excited to keep building tools for creators to make a living doing creative work and to put these tools in more creators’ hands soon.
Culled from the Instagram blog post:
“Earlier this year, as part of our continued commitment to supporting creators, we shared that Meta would not collect any fees from creators on Facebook Subscriptions purchases until 2023 at the earliest, and this will also apply to Instagram Subscriptions. Additionally, we believe that creators should know their audience and have more control over their business. We hope to build the tools to allow them to also directly connect with their audience off-platform in the future,”
With the Instagram subscription model, fans will have to pay a monthly fee to access subscriber-only content from creators like premier Lives and Stories. Which allows fans to subscribe to the creator’s content based on exclusive shows.
Based on that creators can set a monthly price of their choice, ranging from $0.99 to $99.99 per month. Well, if the creator sees that his/her contents are up to a standard of any price range, the creator can set a definitive price.
Whenever a user subscribed to a creator’s content, users will get a purple badge by their username so that creators can identify them easily. Further, they’ll be notified of exclusive broadcasts, where they’ll be able to engage more deeply with the creators.
It is also worthy of note that the subscriber-only Stories will be indicated with a purple ring, this is when a user subscribed. With the announcement, Instagram has also started testing the Subscription model in the US with some creators and has plans of expanding access to more creators over the next few months.